Big Data-enabled Customer Relationship Management: A holistic approach.
Information Processing & Management(2018)
摘要
•Big Data-enabled CRM could require a holistic reshape of pertinent CSFs.•Value extraction from Big Data initiatives need for a sound business direction.•Big Data initiatives could strongly benefit from a business case and pilot tests.•Big Data should be framed as an enabling factor of already well-known projects.
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关键词
Big Data,CRM,Literature review,Critical Success Factors (CSFs),Word tree
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