The influences of interdependence, opportunism and technology uncertainty on interfirm coopetition

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING(2019)

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摘要
Purpose The purpose of this study is to investigate the antecedents and the conditions of coopetition at the inter-organizational level. Design/methodology/approach This study is based on survey research methodology and analyzes the data from 138 companies regarding the antecedents and the conditions of their coopetition. Findings The results indicate that the interdependence between partners (i.e. the antecedent) positively affects interfirm coopetition, and that this relationship is contingent on the joint occurrence of opportunism (a behavioral condition) and technology uncertainty (a contextual condition). Specifically, highly interdependent firms are more likely to be involved in a coopetitive relationship when both opportunism and technology uncertainty are high. Interestingly, the authors' data also show that opportunism or technology uncertainty alone may not be adequate in moderating the interdependence-coopetition relationship. Originality/value Despite the growing number of studies on coopetition, research still lacks knowledge about the antecedents and the conditions of inter-organizational coopetition, and this study aims to fill this gap.
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关键词
Buyer-supplier relationships,Relationship marketing,Interdependence,Coopetition,Opportunism,Technology uncertainty
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