Continuous and collaborative technology transfer: Software engineering research with real-time industry impact.

Context: Traditional technology transfer models rely on the assumption that innovations are created in academia, after which they are transferred to industry using a sequential flow of activities. This model is outdated in contemporary software engineering research that is done in close collaboration between academia and industry and in large consortia rather than on a one-on-one basis. In the new setup, research can be viewed as continuous co-experimentation, where industry and academia closely collaborate and iteratively and jointly discover problems and develop, test, and improve solutions.