Understanding the role of interpersonal identification in online review evaluation: An information processing perspective.
International Journal of Information Management（2018）
Abstract
•We examine online review evaluation through a distinctly social lens, emphasizing the role of dyadic social information processing.•Combining identity theory and ELM, we develop a robust theoretical model of dyadic social influence through online reviews.•We introduce three types of identification—value-, consumption-, and website-driven—which drive online review adoption.
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Key words
Online reviews,eWOM,Identity theory,Elaboration likelihood model,Dyadic social influence
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