Research on the Form Design of Mini Car in Perceptual Consumption Times.

Except for the basic function to replace walk, current customers also desire mini car can reflect the trends of the time. So it has been an important consideration for enterprises to meet customers’ emotional needs. The research will understand the preference for mini car production among different age groups of consumers in depth by Miryoku engineering theory. Evaluation Grid method provides a way to analyze attractive factors of the products among related researches on Miryoku engineering, which extracts the median original evaluation (customers’ demands), the lower specific reason (product details) and the upper abstract reason (users’ emotions) by deep interviews to experts and thus sorts out the structure network map of the evaluation of the products from respondents. At last, the quantification theory I establishes a functional relationship between the abstract upper emotions and the specific design details in the kansei data, and analyzes the influence weight among the attractive factors. Four attractive factors related to mini car were concluded. Among such attractive factors as “fashionable”, “delicate” and “elegant”, red car color maximally stimulates the consumer’s positive emotions while the thick car body has the greatest negative correlation with the “light” attractive factor. The innovation method proposed by this research can rapidly obtain user’s needs, shorten the overall operation steps and improve the development efficiency. Meanwhile, the method can be effectively used in other industrial product designs.