Critical success factors for e-business in Sri Lankan text books and stationery market.

This case study is to discover critical factors for e-business success in Sri Lanka with special reference to text books and stationaries. The study was mainly carried out through questionnaire administered to 35 book stores and interviews conducted with the stakeholders. Conceptual framework and testable hypotheses were arrived at by using the key concepts and presumed relationships between dependent and independent factors. Analysis performed on the predictor eight factors and the e-business success and results showed that customer focus and e-business organisational cultures are the main critical factors for e-business success. Furthermore, e-business strategy, strong e-leadership, website design and content management and suitable technologies were highly correlated with customer focus and e-business organisational culture. It is an exploratory research case study related to an application area of IT.