An influence framework on product word-of-mouth (WoM) measurement
Information & Management(2017)
摘要
•A product-comparative network and inter-communication network were constructed.•The transitive influence in a network was assessed.•Influence-based product WoM was measured.•The superior predictive power of the influence-based product WoM to other product WoM measures was illustrated.
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关键词
Social influence,Product network,Sentiment analysis,Word of mouth,Product sales
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