Extended Abstract: Pitching: Strategies For Structuring, Engaging, And Winning Over Audiences

In this two-hour workshop, we propose leading a discussion of an important, yet underinvestigated, facet of entrepreneurial communication: pitching. Specifically, we will discuss formal pitching, storytelling, and written elements of the pitch. We will do this by drawing on our own research, other published research, rhetorical theory, management theory, and our experience. Audience members will learn the basic elements of a pitch deck, the structure of a pitch argument, and how to apply storytelling elements to the pitch.