Bridging Physical Space and Digital Landscape to Drive Retail Innovation

Antonella Di Rienzo, Paolo Tagliaferri,Francesco Arenella,Franca Garzotto,Cristina Frà,Paolo Cremonesi,Massimo Valla

AVI（2016）

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摘要

This paper describes a contemporary concept store, offering a technology-rich blend of entertainment and interactivity targeted to help customers in their shopping experiences while shortening the time they waste queuing.

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