The Effects of Regional Culture on User Interface Experience: A Case Study of Xin'an Hangu Guan in China.

With the wide spread of mobile media around the world, the cross-cultural users could get the tourism destinations' information instant and convenient by mobile phones and other mobile terminals. However, the differences on region, culture, cognition, behavior, concepts etc. make cross-cultural users having distinctive experience of products. The effects of regional culture on user experience become more significant in tourism App's user interface (UI) design. It is a research focus at present that to solve the communication issues between the cross-cultural users and product's regional culture experience in theory and practice. In this paper, by taking the tourism App's UI design of Xin' an Hangu Guan (Chinese famous historical site of the Silk Road, world cultural heritage 2014) as an example, the methods on exploring and using regional culture when facing the experience design for cross-cultural users was discussed. At last, a method to ascend influence of regional culture by product's experience value was proposed, and expected to provide a theoretical reference for improving development of regional culture.