Semantic Path based Personalized Recommendation on Weighted Heterogeneous Information Networks.

ABSTRACTRecently heterogeneous information network (HIN) analysis has attracted a lot of attention, and many data mining tasks have been exploited on HIN. As an important data mining task, recommender system includes a lot of object types (e.g., users, movies, actors, and interest groups in movie recommendation) and the rich relations among object types, which naturally constitute a HIN. The comprehensive information integration and rich semantic information of HIN make it promising to generate better recommendations. However, conventional HINs do not consider the attribute values on links, and the widely used meta path in HIN may fail to accurately capture semantic relations among objects, due to the existence of rating scores (usually ranging from 1 to 5) between users and items in recommender system. In this paper, we are the first to propose the weighted HIN and weighted meta path concepts to subtly depict the path semantics through distinguishing different link attribute values. Furthermore, we propose a semantic path based personalized recommendation method SemRec to predict the rating scores of users on items. Through setting meta paths, SemRec not only flexibly integrates heterogeneous information but also obtains prioritized and personalized weights representing user preferences on paths. Experiments on two real datasets illustrate that SemRec achieves better recommendation performance through flexibly integrating information with the help of weighted meta paths.