Personalized Recommendation Via Parameter-Free Contextual Bandits

Personalized recommendation services have gained increasing popularity and attention in recent years as most useful information can be accessed online in real-time. Most online recommender systems try to address the information needs of users by virtue of both user and content information. Despite extensive recent advances, the problem of personalized recommendation remains challenging for at least two reasons. First, the user and item repositories undergo frequent changes, which makes traditional recommendation algorithms ineffective. Second, the so-called cold-start problem is difficult to address, as the information for learning a recommendation model is limited for new items or new users. Both challenges are formed by the dilemma of exploration and exploitation.In this paper, we formulate personalized recommendation as a contextual bandit problem to solve the exploration/exploitation dilemma. Specifically in our work, we propose a parameter-free bandit strategy, which employs a principled resampling approach called online bootstrap, to derive the distribution of estimated models in an online manner. Under the paradigm of probability matching, the proposed algorithm randomly samples a model from the derived distribution for every recommendation. Extensive empirical experiments on two real-world collections of web data (including online advertising and news recommendation) demonstrate the effectiveness of the proposed algorithm in terms of the click-through rate. The experimental results also show that this proposed algorithm is robust in the cold-start situation, in which there is no sufficient data or knowledge to tune the parameters.