An integrated intuitionistic fuzzy AHP and SWOT method for outsourcing reverse logistics.

•We study a criteria evaluation system for outsourcing reverse logistics (ORL).•A hybrid SWOT and intuitionistic fuzzy AHP model evaluates strategic factors in ORL.•Triangular intuitionistic fuzzy numbers are used to model ambiguity and uncertainty.•The proposed model is validated through a case study.•Focusing on core business is shown to be the organization's strategic priority.