Social Media and Marketing Education A Review of Current Practices in Curriculum Development
JOURNAL OF MARKETING EDUCATION(2015)
Abstract
Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to develop a better understanding of how social media content is being taught in institutions of higher education.
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Key words
experiential learning techniques,undergraduate education,classroom management
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