Market orientation, managerial perceptions, and corporate culture in an emerging market: Evidence from Turkey

•Emerging markets (EMs) are unique for market orientation (MO) research and the empirical evidence is rare.•We empirically test whether/how perceptions of market orientation vary among managers in one EM, Turkey.•There is a systematic difference between how managers from different seniority levels and functions perceive their companies’ level of MO.•Adhocracy and clan cultures are more conducive to creating higher MO perceptions.•Managers across all levels and functions should help diffuse MO.