Improving integrated marketing communications practices: A comparison of objectives and resultsCharles Patti,Steven W Hartley, M M Van Dessel,Daniel W BaackJournal of Marketing Communications(2015)引用 19|浏览6暂无评分关键词imcAI 理解论文溯源树样例生成溯源树,研究论文发展脉络Chat Paper正在生成论文摘要