Search for the lepton-flavor violating decays $B^0_s \rightarrow e^{\pm}\mu^{\mp}$ and $B^0 \rightarrow e^{\pm} \mu^{\mp}$

A search for the lepton-flavour violating decays $B^0_s \to e^{\pm} \mu^{\mp}$ and $B^0 \to e^{\pm} \mu^{\mp}$ is performed with a data sample, corresponding to an integrated luminosity of 1.0 fb$^{-1}$ of $pp$ collisions at $\sqrt{s} = 7$ TeV, collected by the LHCb experiment. The observed number of $B^0_s \to e^{\pm} \mu^{\mp}$ and $B^0 \to e^{\pm} \mu^{\mp}$ candidates is consistent with background expectations. Upper limits on the branching fractions of both decays are determined to be $BR(B^0_s \to e^{\pm} \mu^{\mp}) 107$ TeV/c$^2$ and $M_{\rm LQ} (B^0 \to e^{\pm} \mu^{\mp}) > 126$ TeV/c$^2$ at 95% C.L., and are a factor of two higher than the previous bounds.