Evaluation of basic training of petroleum doctors in accordance with Norwegian requirements for training

This chapter introduces the notion of Mind Genomics, the experimental science of the everyday, and its extension Cognitive Economics, the study of the economic value of messages, and subjective decision. We focus on the assessment of artisanal bread, experimenting with reactions to sensory/emotional messages, along with messages about origins of the bread, health benefits, and other aspects to which a customer might be exposed in advertising and packaging. The chapter shows the conceptualization of the problem in Mind Genomics terms, the execution of the study, the analysis of results, and the discovery of different viewpoints, so-called mind-set segments. Through a case history the worldview of Mind Genomics becomes clear as a way to understand responses to messaging about a topic, and the way that marketers can use such knowledge to sell products.