Creative management in TAMK Proacademy

Purpose – This paper aims to focus on the management of creative learning process in Proacademy, an entrepreneurship education unit of Tampere University of Applied Sciences (TAMK) where all coaching, learning and business development activities are focused on facilitating the entrepreneurial path, which consists of five core value‐activities of trust, courage, actions, learning and success.Design/methodology/approach – TAMK Proacademy implements a unique approach to continuous development of a learning community, based on team learning and self‐managed development of relevant knowledge and skills. The paper describes this process, part of its theoretical basis and major outcomes.Findings – The shared decision making in Proacademy allows for student‐entrepreneurs to take an active and responsible role in the management of the study programme and leaves enough room for creativity and innovation in practice. Capability of self‐leadership of teams and individuals is enabled by a shared vision and values, and...