Use of Pecha Kucha in Marketing Students' Presentations

This paper discusses the use of a presentation format known as "Pecha Kucha" (which means "chitchat" in Japanese). The objective of the Pecha Kucha assignment is to facilitate student communication of an argument, including stating and supporting a thesis. Throughout the semester, students become comfortable with the format via multiple individual presentations and a final group presentation, leading to a deeper understanding of course content. While the Pecha Kucha assignment discussed was a course component for three terms of an MBA marketing course, the assignment can be tailored for undergraduate courses.