Insights from Project GLOBE

Robert J House,Narda R Quigley,Mary Sully De Luque

International Journal of Advertising（2015）

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摘要

Numerous calls have been made for further application of the Project GLOBE cultural framework (cf. House et al . 2004) in the global advertising literature (e.g. Terlutter et al. 2006; Okazaki & Mu...

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