Combining Business Intelligence And Stock Market Data: A Primer For Data Analytics And Business Intelligence

Business Intelligence (BI) has become indispensible to modern business decision-making. Organizations rely on BI to interpret the mass amounts of data circulating throughout the world. However, integration of BI into university business programs does not parallel industry demands. The purpose of this paper is to introduce an innovative business intelligence project tutorial for Information Systems (IS) education. The applied tutorial was designed to help students learn how to design and publish a report using SQL Server Reporting Services to analyze current stock market data. This tutorial exposes students to the decision-making power derived from raw data analysis and assists in development of business professionals who can maximize profitability through effective use of business intelligence.