Die kundenseitige Wahrnehmung von Diskriminierung bei der Dienstleistungserbringung
Marketing ZFP(2010)
摘要
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
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