Rethinking mobile search: towards casual, shared, social mobile search experiences

The mobile search space has witnessed phenomenal growth in recent years. As a result there has been a growing body of research aimed at understanding why and how mobile users search the Web via their handsets and how their mobile search experiences could be improved. However, much of this work has focused on addressing the many challenges of the mobile space. In this short position paper argue the need for more casual, shared, social mobile search experiences. We outline a number of open and challenging research questions related to shared, social mobile search. Finally, we present our ideas through a proof-ofconcept mobile paper prototype designed to support causal mobile search and information sharing with co-located groups of friends.