Diagnóstico de inovação no setor da indústria de reparos de automóveis usando o característico de inovação setorial

In Brazil the fleet of automobiles grows at an average rate of 5% per year. Companies in the automobile repairs industry have been establishing new strategies promoted by dealers, such as extending the periods of warranty and introducing equipment with proprietary technology, thereby hurting the market of mechanics workshops operating outside the accredited network of automakers. These workshops have a small business profile, which poses various difficulties within the structure of the organizations, making it difficult for them to keep up with developments of the sector. This research proposes using the characteristic of sectoral innovation (CSI) to identify which dimensions must have priority resources allocated to them to allow leveraging innovation that can improve the competitiveness of these companies. Based on the CSI, a survey was conducted on a sample of 150 companies, in which priority actions and levels of internal competition were identified.