The motivational power of incentive travel: The participant's perspective.

This article reports the results of a survey given to 1003 participants who were eligible to receive travel incentives. Both recipients of the incentive (714) and non-recipients (289) replied to questions regarding what makes a travel incentive motivating, what could make the incentive more motivating, and how travel’s motivational appeal compares to other incentives offered by companies. In addition, participants were asked to ask how they felt about the firm offering these incentives. The article finds that travel is highly motivating to employees and creates positive feelings towards the company by recipients of the incentive. The article also finds that there are limited negative feelings towards the company expressed by non-recipients. Implications for design and implementation are discussed.