Consumer intention and marketing strategy of the network custom clothing research
PROCEEDINGS OF THE 2013 INTERNATIONAL ACADEMIC WORKSHOP ON SOCIAL SCIENCE (IAW-SC 2013)(2014)
Abstract
The purpose of this article is to understand personalized consumer demand of apparel e-commerce. The paper introduces the main technical of network custom clothing, and qualitatively analysis problems in the characteristics of segment market consumption, the habits of shopping online, the demand for motivation and the custom expectations of individual segments. According to the descriptive statistical analysis, design enterprise's marketing strategy.
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Key words
network custom clothing,personalized,consumer intention
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