Is ‘Societal Expenditure’ an Alternative Route to Business Success? An Empirical Study

Expenditure on societal purpose is two pronged in nature.  Firm can do expenses either under compulsion of legal provision or for the purpose of philanthropy. Alternatively, review of literature and present business practices highlight the immense scopes of societal expenditure when it is coupled with business strategies. In this backdrop, six firms have been chosen randomly from a list of hundred firms who have spent on CSR. In line with the developed research query expenditure data on purely business and u0027business intention coupled with societal purposeu0027 for last 12 years have been collected. Based on regression model, comparative profit impacts of u0027purely business expenditureu0027 and u0027business intention coupled with societal purposeu0027 have been analyzed. During model development, problem of u0027serial correlationu0027 and u0027multicollinearityu0027 have been removed. In conclusion, it is observed that societal expenditure coupled with business intention could have alternative route to business.