Study on E-satisfaction in the Consumer E-commerce Environment Based on TAM and TTF Extended Model

The purpose of this study is to propose an extended model of e-satisfaction in the consumer e-commerce environment. The model is based on technology acceptance model (TAM) and task-technology fit (TTF) model. The study proposes a conceptual model that the e-satisfaction is direct or indirect influenced by several constructs: perceived value, fulfilment, e-trust, social presence, perceived enjoyment besides TAM and TTF. The interrelationship between these constructs is explained. Empirical study of this extended model is expected in future further research.