Determinants of Product Value-Expressiveness: Another Look at Conspicuousness, Differentiation, and Common Usage

M Joseph Sirgy,J S Johar,Michael Wood

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual ConferenceDevelopments in Marketing Science Proceedings of the Academy of Marketing Science（2015）

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摘要

This paper reports a study that examined the effects of product conspicuousness, product differentiation, and product common usage on product value-expressiveness.As expected, the results showed that product conspicuousness and product differentiation are positively related to product value-expressiveness, and that product common usage is negatively related to product value–expressiveness.

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Product Differentiation, Consumer Behavior, Consumer Research, Common Usage, Luxury Good

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