Significações psicossociais sobre o sentido do trabalho e a competitividade em modos de produção contemporâneos

The restructuring of production, since the 70’s has been established a new order demanding for workers capacities and dedication, aiming to obtain more quality and productivity in the means of production. In this new dynamic have developed the outsourcing, in which enterprises hire a specialized company to execute the activities which are not part of the critical processes, the core business; with an aim of cost reduction and increase of the efficiency rate. The manner to produce goods or services is a result of the conjugation of material resources, technology and labour force, which allows a wide array of configuration of labour organizations. This article presents a case study, which research has been investigated the outsourcing as a manner of organization, the management model as a mechanism to adequate labour relations and the teamworks as a structuring element of labour. It means one seeking to understand the way in which human and organizational interests and needs are catered for, highlighting the formation of the psychological identity and the social insertion of individuals, operational efficiency and the competitiveness of companies.