The Performance Effects of an Ability-Based Approach to Goal Assignment

Some organizations have begun to target their goal-setting method more closely to the ability levels of their employees. In this article, we report the results of a laboratory study of 138 undergraduate students, which shows that these "ability-based" goals are more effective at improving performance than a "one goal for all" approach, where everyone is assigned the same performance target. Results from repeated measure tests and other analysis of variance tests show that lower-ability individuals in the ability-based goal condition outperform those in the one goal for all condition. Lower-and moderate-ability participants in the one goal for all condition also experienced larger decreases in performance in later rounds.