In the attraction, compromise, and similarity effects, alternatives are repeatedly compared in pairs on single dimensions.
Cognition(2014)
摘要
•The attraction, compromise, and similarity effects were replicated.•We investigated exactly how alternatives are compared against each other.•We recorded eye-movements during choice.•A pair of alternatives is compared on a single dimension in each comparison.•Psychological models of choice should be based on these pairwise comparisons.
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关键词
Multi-alternative decision making,Eye-tracking,Context effects,Attraction,Compromise,Similarity
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