Bound phytophenols from ready-to-eat cereals: Comparison with other plant-based foods

•Principal component analysis discriminated the phenolic metabolites by food group.•Cereal delivers more bound phytophenols cf. an equivalent load of fruits/vegetables.•Bound phytophenols from cereal are likely to be available for colonic metabolism.•Phytophenol availability may explain protective effects of whole-grain cereals.