Making the Pitch: Examining Dialogue and Revisions in Entrepreneurs' Pitch Decks
IEEE Transactions on Professional Communication(2014)
Abstract
Research problem: The question: How Korean entrepreneurs in an entrepreneurship program revised their slide decks for their presentations (“pitches”) in response to professional communication genres representing feedback from potential stakeholders in their target markets is examined. Research questions: As entrepreneurs learn to pitch ideas to unfamiliar markets, how do they revise their slide de...
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Key words
Interviews,Rhetoric,Business,Writing,Globalization,Knowledge transfer
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