Determinants of users' continuance of social networking sites: A self-regulation perspective.

Social networking sites (SNS) have transformed how individuals interact, build and maintain social relationships. We proposed a research model on the determinants of user continuance using Bagozzi's framework of self-regulation as the theoretical foundation. Following the process of appraisal→emotional reactions→coping responses, we developed the model by leveraging findings from social presence and IS continuance research. Based on survey data from Facebook users, we found that appraisal factors (pleasure, awareness, connectedness, and system quality) were strong determinants of emotional reaction (user satisfaction and sense of belonging). User satisfaction and sense of belonging together positively influenced continuance intention.