Adoption of e-commerce strategy in a private SME in China
ICAMS 2010 - Proceedings of 2010 IEEE International Conference on Advanced Management Science（2010）
摘要
Electronic commerce (EC) is expected to play an increasingly important role in the 21st century global market, especially in developing countries. This paper investigates adoption and development of e-commerce strategy in a private SME in the East Coastal Area of China. The findings help to explore the EC status, major contributing factors, and unique values of EC in adopting and developing e-commerce strategy in SMEs in China. The findings should also be important for studying EC trends in the emerging markets. © 2010 IEEE.
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关键词
china,e-readiness,electronic commerce strategy,smes,developing country,emerging market,electronic commerce,business,e commerce
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