Extracting the international markets of a tourist destination from inlinks
Fairfax, VA(2009)
摘要
So far, the markets of a tourist destination are determined mainly by questionnaire survey. Based on our previous work, a hyperlink-based GIS model called the ldquobulbrdquo model is proposed to extract the international potential markets of a tourist destination from inlinks to its Web sites. In this paper, the principle and implementation of the ldquobulbrdquo model are introduced in detail. In addition, a case study using the ldquobulbrdquo model to extract the international potential markets of the Imperial Palace from hyperlinks linking to its Web site is provided to show how the ldquobulbrdquo model may be applied.
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关键词
international markets,travel industry,hyperlink-based gis model,geographic information systems,the ‘bulb’ model,bulb model,the 'bulb' model,web sites,the simple inlink count,tourist destination,questionnaire survey,data mining,search engines,brightness,economics
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