南田“神泉”芒果品牌维护和推广的调查研究

China Tropical Agriculture(2013)

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Abstract
海南省南田农场大力发展芒果产业,自主创建了"神泉"芒果品牌。本文通过实地调查,对南田"神泉"芒果品牌的发展现状和制约瓶颈进行分析,并就如何提升和完善"神泉"芒果品牌建设提出相关的政策建议。
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