试从文体学角度分析广告英语的语言特色
Anhui Literature（2012）
Abstract
<正>一、引言文体学上一般将广告语分成两种体式:书面广告语体和口语广告语体。英语广告语体的总特点为:Information(提供信息),Persuasion(争取顾客),Maintenance of demand(保持需求),Creating mass markets(扩大市场),以及Quality(确保质量)。[1]必须注意语言的感
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