展览的“粘性”
China Machinery & Electric Industry(2011)
Abstract
如果一场展览能够给参与者带来美好而深刻的体验,便有可能在他们心中植入一种"观念"。当这种观念得以固化和强化,就有可能导致一种习惯,形成黏性,从而带来巨大的商业效应。
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