企业“CRM”理念走进电子政务
Sci-Tech Information Development & Economy（2006）
Abstract
通过介绍企业客户关系管理概念,分析了政府应用CRM与企业应用CRM的联系与区别,结合当今世界各国在电子政务应用中已取得的经验,提出了我国应用CRM创新电子政务的发展思路。
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Key words
public service,E-government,CRM (customer relationship management)
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