O Processo de Criação da Estratégia na Pequena Empresa: a Influência do Aprendizado e da Gestão do Conhecimento

Traditionally, the strategy concept was described by the literature as a rational process, formal and deliberated that aims to reach results in the middle and long range. Nevertheless, the organizational complexity, inherent to the contemporary markets dynamism, not ever permits that the strategies are executed like intended. Thus, many strategic decisions are modified for actions that emerge without a formal plan definition. These not planned actions are influenced by a continuous apprenticeship. This dynamic of the strategy creation can be observed more clearly in the context of small companies that, among so many difficulties, need to adopt continuously the contents in order to be flexible and responsiveness to face the constantly changes in the environment. The apprenticeship role is imperative to establish an adopted action pattern to the reality of small businesses. In fact, the dynamic process strategy and the apprenticeship of small companies is not yet much explored in Brazil, deserving more studies in order to help the construction of a compatible organizational theory to theirs particulars characteristics. In this manner, the present article objectifies to elaborate a map as a way of interprets the creation process of the strategy in the small companies under the knowledge management influence.