1 The business of sustainable mobility

The international Greening of Industry Network (GIN) has, for more than ten years, been working to bring together experts and thinkers from business, industry, acade- mia, government and non-governmental organisations (NGOs). Its main aim is to deal with issues of how to build a more sustainable industrial culture by combining the con- ceptual with the practical. The Network's 2003 conference, held that year in San Fran- cisco, saw sustainable mobility designated as a key theme: this book is based on that conference. It develops and updates some of the papers presented at San Francisco and includes a number of additional chapters to capture many of the themes to emerge from the 2003 conference. We hope this publication makes a significant contribution to the ongoing sustainable mobility debate.