基于供应链管理的体育企业与销售商共生关系研究
Logistics Technology(2013)
Abstract
分析了我国体育用品业营销现状,揭示了体育用品企业与销售商的共生关系,通过对体育用品供应链风险的分析,强调共生环境的营造和合作伙伴关系的维系为体育企业与销售商提供了极好的发展空间。
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Key words
sports enterprise,supply chain management,symbiotic relationship,distributor
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