Design and Management of Model Base in Marketing Management & Decision Support System
New Technology of Library and Information Service（2007）
Abstract
This paper introduces each construction of the MMDSS,MB and MBMS,presents object oriented modeling and managing,and as expatiates on model dynamic linkage in the Model Base.Meanwhile,this paper introduces one mode of interface between Model Base and other bases,using ADO and VC++ embedded DSS statements for its realization.Also,this paper focuses on users' management and system practicality,showing several examples basing on marketing for illuminating such technology that mentioned previously.
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Key words
Marketing management & decision support system Model base Object oriented Interface
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