A Meta-Model Perspective on Business Models.

The business model field of research is a young and emerging discipline that finds itself confronted with the need for a common language, lack of conceptual consolidation, and without adequate theoretical development. This not only slows down research, but also undermines business model's usefulness for research and practice. We offer a new perspective on business modelling to address these issues. It looks at business modelling from the perspective of the Meta-Object Facility, emphasising the role of models and meta-models. From this new perspective, a commonality analysis can identify the important classes in business modelling. This new perspective on business modelling helps to create a common language, achieve conceptual consolidation and supports theory development; it addresses issues that hinder business model research.