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The Venturous Path to Success:Nanjing Hongbaoli Limited Cooperation

Journal of Management Case Studies(2008)

Cited 23|Views2
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Abstract
Hongbaoli was once a small workshop with 200 000 yuan assets and had been losing money.However,through persistence,the company has developed itself into an industry leader with the highest market share in its industry.It is also a national key high technology enterprise with an international reputation.After accounting for the 18-year venture history with significant events.The paper analyzes setbacks it met as well as the solutions,highlights its managerial activities such as management issues,and then summarizes its successful experience and deficiency in its venture management.
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Key words
entrepreneurial culture,venture history,issues management,technological innovation
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