A generalized stochastic block model for recommendation in social rating networks.

ABSTRACTThe rapidly increasing availability of online social networks and the well-known effect of social influence have motivated research on social-network based recommenders. Social influence and selection together lead to the formation of communities of like-minded and well connected users. Exploiting the clustering of users and items is one of the most important approaches for model-based recommendation. Users may belong to multiple communities or groups, but only a few clustering algorithms allow clusters to overlap. One of these algorithms is the probabilistic EM clustering method, which assumes that data is generated from a mixture of Gaussian models. The mixed membership stochastic block model (MMB) transfers the idea of EM clustering from conventional, non-relational data to social network data. In this paper, we introduce a generalized stochastic blockmodel (GSBM) that models not only the social relations but also the rating behavior. This model learns the mixed group membership assignments for both users and items in an SRN. GSBM can predict the future behavior of users, both the rating of items and creation of links to other users. We performed experiments on two real life datasets from Epinions.com and Flixster.com, demonstrating the accuracy of the proposed GSBM for rating prediction as well as link prediction.