Foundation lecture: The hour strikes for public relations

In this, the 17th Foundation Annual Lecture, George Hammond asserts that the skills of public relations practitioners have never been more valuable than they are in this era of specialization. Yet, he says, these skills remain underutilized and poorly understood. To remedy this, Mr. Hammond says, public relations people must be tireless in their efforts to render service in “the best interests of the majority” and must understand how their goals are related to social movements.